Hello everyone, please read the following announcement
below in its entirety.
We will no longer be selling fish online, retail, to the public,
and hobbyists.
We may continue to sell small amounts of fish to our wholesalers as their markets
dictate (and
not necessarily cichlids), but we are closing all our retail/online operations
effective immediately.
While
this decision was not an easy one for us to make, it is the right one for us personally.
Thirteen years is
a fantastic run for a small business that started as a passion for fish.
However, as time went on, both my wife and
I realized that our passion for fishkeeping
was being eroded by the requirements of running such a large operation.
In
the end, we felt there were other things in life we wanted to experience that were not
possible with being attached to
a fish selling operation.
In terms of our breeders, they are now all pets for our personal enjoyment, just like any
other hobbyist. They are not for sale.
To our customers across the world, words can’t
express my gratitude for your support
throughout the years. None of this dream would have been possible without
you giving us
an opportunity to share our fish with you. Being in a profession that brings joy to people
is one of the most gratifying things in the world. I cannot thank you enough.
Over
the years, we have forged some incredible friendships with people in the fish hobby
that will remain in our lives forever,
and we are eternally grateful for that. This is not the
end of our friendship, but the expansion of it as we
will continue to speak daily about how
crazy life is, plan collecting trips, and share the excitement when something
cool happens
in our fish tanks.
Finally, to the most important person in this operation,
my wife. None of this would have
been possible without her. She believed this business would work when even
I didn’t,
solved all the unsolvable problems, and made the long days go by faster.
Chris
Biggs, The Mad Aquarist, has agreed to do a livestream next week so that we can
discuss further our decision to
stop selling retail, and answer any questions you may have.
Please keep an eye out for a date and time as I would
be honored if you join us.
Finally, this isn’t goodbye forever, this is we will see you around, and happy fishkeeping!
As
a side note, we will keep this Facebook page as an aquatic resource for our followers
and post pictures and videos of
new fish from our future collecting trips. Unfortunately, order
inquiries will no longer be responded to
at our business email.
Thanks!
Dan
